Behind the Scenes Shooting F/W 2017-18

Behind the Scenes


For our F/W 2017-18 look book we teamed up with Dubai-based The AgenC to work with their talented team, which included photographer Mariah Jelenak, makeup/hair by Annesofie Begtrup and our model Irmena.

For the Fall/Winter 2017-18 season, I took inspiration from visits to museums and art galleries in Oman, Paris, London and LA over the course of a year. In Muscat, I took in traditional costumes and tools on display at the national museum. While at the Tate Modern, Centre Georges Pompidou and LACMA, I explored the work of contemporary artists and abstract impressionists such as Willem De Kooning, Joan Michell, Helen Frankenthaler and Lee Krasner.